FIELD LESSON
Briefing
Clients buy outcomes
Most clients do not buy “one drone flight.” They buy evidence, marketing assets, maps, progress records, inspection confidence, or operational decisions. Package the outcome first.
Make scope visible
Include location, time window, number of flights, deliverables, revisions, weather rules, access assumptions, turnaround, and exclusions. Clear scope protects margin.
Offer ladders
Create good-better-best packages: basic capture, processed deliverable, and managed workflow/reporting. This lets clients choose value without custom quoting everything.